top of page
Search

8 Outdated Instagram Tips To Watch Out For If You Want Your Brand To Succeed In 2023.

If you have researched how to stay updated on Instagram, or you are wondering whether or not you are applying Instagram's best practices. Chances are that you are already tired of applying the old Instagram tricks that aren't yielding the desired results. And you want to learn how to do it correctly to avoid making costly mistakes. on Instagram.


Instagram is a social network that does not stop evolving, and many companies have realized its potential and how much it can help them increase sales in a business. But to have excellent and consistent results, it is essential to dedicate a lot of effort.


In this blog, you will learn some of the top outdated tips and errors that prevent a business or brand from selling or positioning itself correctly on Instagram.


Read on to discover these Instagram tips and how to do things correctly in 2022! Let's see what they are:


1. Not Using Hashtags Correctly - (AKA, Writing your hashtags in the first comment of your Instagram post)

This was, in fact, a trend at some point in time. A trick used to create more visibility -- to boost a post's reach. You should note that the Instagram algorithm no longer supports this, and Instagram has recommended that these hashtags be placed within your post's copy. Furthermore, remember that hashtags are just as crucial as having visually appealing posts.


2. Using Several Hashtags 3, 5, 15, or all 30 hashtags

When it comes to the recommended number of hashtags to be used for best results, there is no one-size-fits-all approach to it. It comes down to what works for the user and the type of hashtags used. To avoid misusing hashtags, I would recommend that you study the common hashtags used in your industry, and then group them according to the content of your post. You will find this particularly useful because you will be able to interact directly with the people who use that hashtag, which would, in turn, strengthen your community.


3. Posting on Instagram every day - (AKA, not analyzing the metrics)

You should be communicating with your Instagram audience/IG followers regularly. And by posting regularly (not every day), you are showing your audience that your account is active; that you are dedicated to sharing all the good and exciting stuff you have with them.

But did you know that you could be doing it the old school, with little or no results, if you do not understand your target audience? And you can get a lot more done with fewer (targeted) posts every week. This is where knowing your metrics comes into play.


If you have a business account on Instagram, you can access the statistics, a real treasure trove if you are interested in knowing the performance metrics of your strategies.


These are some of the data you will see when you enter the Instagram insights located at the top of your profile:


Statistics of your audience

They allow you to get to know your followers on Instagram better, which will allow you to take this information into account to make better decisions. Here you will see primary data such as:


How many new followers have you got based on:

  • Gender

  • Age

  • Country and city of origin

  • Busiest days and times

  • Statistics of your publications

It also enables you to analyze your interaction on Instagram in the time window you choose, such as:

  • Number of likes

  • Number of comments

  • Number of saves

  • Profile visits

  • Clicks on the link

  • Origin of the traffic

All these metrics will give you helpful information to continue your growth on Instagram in good standing and keep your audience more active. You will be amazed at how an average of 3 or 4 posts spread across the week, every week, can mean a whole world of difference!


4. Not having a Strategy

Posting without having a social media strategy is not only outdated, but it is, in fact, a huge mistake!


Planning an Instagram strategy best suited for the needs of each business is vital to achieving any goal we set for ourselves. Think of it this way: Instagram is a 24/7 marketer, just like any call center agent might have a brand. The more reason why you should give it the attention it deserves.


It is necessary to identify critical aspects such as:

  • What audience is your brand targeting?

  • What goals do you want to achieve?

  • In which Social Media Networks, in addition to Instagram, should the business be

  • What metrics will be essential when measuring the effectiveness

Avoid making the old-fashioned approach that "you have to be on a plethora of Social Media networks" and open accounts that will later be abandoned. This will only damage your brand reputation and confuse users into thinking that your business is not active. One of the worst mistakes to avoid on Instagram!


5. Not Interacting With Your Followers

This is not only old school, but that's leaving too much on the table; you are not taking advantage of the potential to connect and sell. It's no use having 20,000 followers if you don't have time to interact with them later.


For this, you must have a planned community management strategy in which you consider essential aspects such as:

  • Responding to comments and questions from your followers.

  • Following users related to your account.

  • Asking questions that encourage them to answer.

Your community is everything in your Instagram strategy! Always remember that it is more valuable to have committed or engaged followers than those who never interact. For this reason, feedback is essential; since users spend their time communicating with your brand, they deserve a response from you.


6. Buying Followers/Tagging multiple people in your posts to increase views.


THIS IS NOT EVEN A THING ANYMORE! YOU SHOULD STOP IT RIGHT NOW! 😂


There was a time when it was a norm to tag larger accounts and industry-related people, hoping to increase views. Or buying followers as an account-growing strategy.

Now, this is more considered SPAM than anything. You should only tag relevant brands, people, events, or locations relevant to your post. In addition, businesses realize that buying many followers who will not later interact with your brand is useless. It's outdated. Don't even think about it!!


This approach often reveals a gap between the number of your followers and your active engagements/interactions, so your real users will know that you have paid for a community, which can hurt your reputation. Nobody wants this to be the result of their social media strategy, right? If you want to sell on Instagram or create a vibrant community with your audience, you need genuine followers interested in what you do and share. This is built little by little and with patience. The results will always make you feel very proud.


7. Not having a link in the BIO

The Instagram bio allows you to put a link to your website or any other site you want to promote. What great news for your marketing strategy!


In addition, you can also put links in Instagram stories to constantly remind your users about your website or promote a specific product.


And if you are wondering how to choose between one link or another when you have several links you want to promote. Don't worry! Tools like Linktree or Shorby allow you to collect your links on a single page. So you can take your users wherever you want. Here are some ideas:

  • Company Website: If you already have a website, this link is required in your account. One of the most common mistakes on Instagram is to have a website and not promote it in this section. Pro Tip: have some way of collecting names and emails before pointing them to your website.

  • Other social networks: “cross-promotion” will allow you to take your users to other social networks, such as YouTube, TikTok, LinkedIn, or Twitter.

  • Products for sale: links created to promote some type of product or service.

  • Temporary promotions or campaigns: Always a brilliant idea!

  • Lead magnets: This is my #1 recommendation. Your number one goal is to lead people off the platform, and you can accomplish this by offering free resources to get them on your email list.

If you aren't doing it this way, it's time to upgrade your strategies. Schedule a strategy session with me!


8. Not Interacting With Your Followers

You're missing out on limitless opportunities and the potential to connect and sell. It's no use having 20,000 followers if you don't have time to interact with them later.

For this, you must have a planned community management strategy in which you consider essential aspects such as:

  • Responding to comments and questions from your followers.

  • Following users related to your account.

  • Asking questions that encourage them to answer.

Your community is everything in your Instagram strategy! If you want to sell on Instagram or create a vibrant community with your followers, you need to engage with your audience.

Always remember that it is more valuable to have committed or engaged followers than those who never interact. For this reason, feedback is essential; since users spend time communicating with your brand, they deserve a response from you.


Stay tuned for more updates about running your Instagram account with some of the latest, most efficient, and 2023-compliant tips -- a fantastic way to promote your brand and up your social media game in 2023!




11 views0 comments
bottom of page