If you’re a service-based entrepreneur juggling client work, marketing, and maybe even school pickups, you don’t have time to waste on a lead nurture strategy that isn’t converting. A well-crafted Flodesk welcome email sequence can do the heavy lifting—turning cold subscribers into warm leads while you focus on running your business.
Let’s break it down into a six-part sequence designed for engagement, trust-building, and sales.
Why a Welcome Sequence Matters
Most people don’t make a purchase the first time they come across your brand. They need time to get to know you, trust you, and see how you can help them. A strategic email sequence does just that—on autopilot.
A great welcome sequence should: ✅ Introduce your brand and expertise✅ Build a relationship and establish trust✅ Offer value before making an ask✅ Warm up subscribers for an eventual sale
Planning Your Welcome Sequence
Before diving into Flodesk, map out the basics:
Number of emails: 4-6 emails work best
Timing: Space them out 2-7 days apart
Goal for each email: What’s the next step you want subscribers to take?
The 6-Part Flodesk Welcome Sequence Breakdown
Email 1: Welcome & Freebie Delivery (Send Immediately):
The purpose of this email is to deliver the promised freebie while setting clear expectations for what’s coming next. Subscribers are most engaged immediately after signing up, so this email capitalizes on that momentum to introduce your brand. The goal is to ensure they open future emails, engage with your content, and recognize your name in their inbox. A warm, personal introduction paired with a soft call-to-action (like replying or following you on social media) helps create an early connection.
📝 Subject Line Examples:
✔️ "Welcome! Your [Freebie Name] is Inside"
✔️ "Here’s Your [Lead Magnet] + What to Expect Next"
🔹 What to Include:
Deliver the freebie they signed up for
Set expectations (what emails they’ll receive)
Briefly introduce yourself and your business
End with a soft CTA (reply to introduce themselves or follow you on Instagram)
Hey [First Name],
Welcome! I’m so excited you’re here. As promised, your [Freebie Name] is ready for you—[Download it here].
This [quick description of freebie] will help you [specific benefit].
✨ What to Expect Next: I’ll be sending you a few emails over the next few days with tips, resources, and insider insights to help you [achieve desired goal].
For now, I’d love to hear from you—what’s your biggest challenge with [topic]? Just hit reply and let me know!
Talk soon, [Your Name]
📌 Why it Works: New subscribers are most engaged right after signing up—capitalize on that excitement!
Email 2: Personal Introduction (Send 2-3 Days Later) This email helps subscribers get to know you on a personal level, making your brand more relatable and memorable. By sharing your journey—especially your struggles and breakthroughs—you position yourself as someone who truly understands their challenges. The goal is to establish trust, build rapport, and create an emotional connection so they feel aligned with your brand. Encouraging them to reply with their own experiences fosters engagement and strengthens the relationship.
📝 Subject Line Examples:
✔️ "Who I Am & How I Can Help You"
✔️ "The Story Behind [Your Brand Name]"
🔹 What to Include:
Your business story (keep it concise and relatable—talk about struggles & breakthroughs)
How you understand their pain points
A personal touch (photo, fun fact, or your ‘why’)
Invite engagement by asking a simple question
Hey [First Name],
Since we’re officially email buddies, I wanted to introduce myself properly.
A few years ago, I was exactly where you are—[brief, relatable struggle]. I was [frustration/emotion], constantly feeling like I was spinning my wheels but not seeing the results I wanted.
That’s why I created [Your Business Name]—to help [ideal client] like you [desired transformation] without the overwhelm.
I’d love to hear about your journey—what made you sign up for my emails? Just reply and let me know!
Excited to connect,
[Your Name]
📌 Why it Works: People connect with people. This email makes you relatable, memorable, and trustworthy.
Email 3: Value-Packed Resources (Send 3-5 Days Later) The purpose of this email is to provide immediate, actionable value while subtly positioning yourself as the expert. By offering quick wins, tips, or strategies, you build credibility and keep subscribers engaged. The goal is to increase trust, drive traffic to your content (blog, video, or podcast), and create a habit of them opening your emails. A soft call-to-action encourages them to explore more of your resources without feeling like they’re being sold to.
📝 Subject Line Examples:
✔️ "3 Quick Wins for [Their Pain Point]"
✔️ "My Go-To Tools for [Solving Their Problem]"
🔹 What to Include:
3 actionable tips they can use immediately
A link to a valuable blog post, video, or podcast
A mini case study or testimonial to build credibility
A soft CTA (ex: “Hit reply and tell me which tip helped most!”)
Hey [First Name],
If you’re feeling stuck with [problem], you’re not alone! Here are three quick game-changing tips that helped me and my clients [achieve transformation]:
1️⃣ [Tip 1] – [1-2 sentence explanation] 2️⃣ [Tip 2] – [1-2 sentence explanation] 3️⃣ [Tip 3] – [1-2 sentence explanation]
Want to dive deeper? [Read this blog post / Watch this video] for more insights.
Which of these tips resonated with you the most? Hit reply and let me know!
[Your Name]
📌 Why it Works: This positions you as an expert without being overly promotional.
Email 4: Client Success Stories (Send 4-6 Days Later) This email is designed to showcase real-life transformations, helping potential clients see what’s possible for them. Sharing a client success story builds trust, credibility, and social proof, making your offer feel less risky. The goal is to help subscribers visualize their own success and overcome hesitations by showing that others have achieved results with your help. This email naturally warms them up for an eventual sales pitch.
📝 Subject Line Examples:
✔️ "How [Client Name] Achieved [Result]"
✔️ "Real Results: From Stuck to Thriving"
🔹 What to Include:
A detailed client success story
Before-and-after transformation
Social proof (screenshots, testimonials, stats)
CTA: Encourage them to envision themselves getting similar results
Hey [First Name],
I know implementing new strategies can feel overwhelming, so I wanted to share a real-life win with you.
[Client Name] was struggling with [pain point], just like you. She tried [common mistake], but nothing was working—until she made one key change.
💡 The Result? [Specific transformation, e.g., “She doubled her client bookings in 60 days.”]
You can achieve this too. [Here’s how I can help]. Ready to take the next step? Let’s chat. [Book a call here].
Talk soon,
[Your Name]
📌 Why it Works: People need proof that what you offer works before buying.
Email 5: Engagement & Connection (Send 5-7 Days Later) At this stage, the goal is to deepen engagement beyond email by inviting subscribers to follow you on social media, join your Facebook group, or reply to share their biggest challenge. Encouraging interaction keeps your brand top-of-mind and improves deliverability since email platforms favor engaged senders. The purpose is to build a stronger relationship and create multiple touchpoints, ensuring they stay connected with you even if they don’t open every email.
📝 Subject Line Examples:
✔️ "Let’s Get Social!"
✔️ "I Want to Hear From You"
🔹 What to Include:
Invite them to join your Facebook group, follow on Instagram, or connect on LinkedIn
Ask them to reply with their biggest struggle (boosts engagement + deliverability)
Link to your best-performing content
Hey [First Name],
I love hearing from my subscribers, and I’d love to connect with you beyond the inbox!
🌟 Join me on Instagram: [Your IG Handle]
🎙️ Check out my podcast: [Podcast Link]
💡 Hop into my Facebook group: [Group Name + Link]
Also, I’d love to know—what’s one thing you’re struggling with when it comes to [topic]? Hit reply and tell me!
Looking forward to chatting,
[Your Name]
📌 Why it Works: This makes the relationship two-way instead of just you talking at them.
Email 6: Sales Opportunity (Send 7-10 Days Later) Now that trust has been built, this email introduces your paid offer in a way that feels natural, not pushy. By highlighting the transformation your service provides and addressing common objections, you make it easier for them to say yes. The goal is to convert warm leads into paying clients by presenting your offer as the clear solution to their struggles. Including a limited-time incentive or bonus can create urgency and boost conversions.
📝 Subject Line Examples:
✔️ "Are You Ready for [Transformation]?"
✔️ "A Special Offer for My VIP Subscribers"
🔹 What to Include:
A natural introduction to your service/product
A limited-time offer or incentive
Address objections (ex: cost, time, uncertainty)
Strong, clear CTA (Book a Call, Buy Now, etc.)
Hey [First Name],
You’ve got some of my best insights on [topic]. But if you’re still feeling stuck, I’ve got a solution for you.
I created [Your Offer] to help [ideal client] [achieve goal] without [common frustration].
💡 Inside, you’ll get:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
And for the next [timeframe], I’m offering [special bonus/discount] for new subscribers!
👉 Click here to learn more & sign up.
Have questions? Just hit reply—I’m happy to chat!
[Your Name]
📌 Why it Works: You’ve built trust—now it’s time to sell without being pushy.
How to Set This Up in Flodesk
Once you have your emails written, setting up an automation workflow in Flodesk is simple:
1️⃣ Create a signup form → Connect it to your welcome sequence 2️⃣ Go to Workflows → Click "New Workflow" 3️⃣ Set the trigger: When someone subscribes 4️⃣ Add emails in order, setting delays between each 5️⃣ Test & Activate 🎉
Why This Works for Busy Entrepreneurs Like You
I get it—you're juggling 100 things at once.
If you’ve ever felt:
❌ Overwhelmed trying to write emails from scratch
❌ Frustrated with low email open rates
❌ Like you’re losing leads because of inconsistent follow-up
A Flodesk welcome sequence is the fix you need. It runs 24/7, nurturing leads while you focus on bigger things—like closing deals or finally taking that vacation.
Let’s Build Your Automated Lead Machine
You don’t need more hours in the day—you need better systems. If you’re ready to create a seamless email funnel that converts leads into paying clients, let’s talk.
👉 Click here to book a strategy call, and let’s get your email marketing working for you (not the other way around).
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