top of page

From Tweets to Threads: The Evolution of Text-Centered Social Media

Do you remember the days when text was king on social media?

Back in the early days of social media, platforms like Twitter and Tumblr were all the rage. These platforms allowed users to express themselves in a way that was both concise and creative. But as social media evolved, so did the way we communicate. Images, videos, and live streaming became increasingly popular, and text-based platforms began to lose some of their appeal.

However, in recent years, there has been a resurgence of interest in text-centered social media. Platforms like Threads by Instagram and Fleets by Twitter are giving users a new way to connect with friends and family in a more intimate and personal way.

In this blog post, we will explore the evolution of text-centered social media. We will discuss the origins of Twitter, the rise of other text-based platforms, and the future of this niche.

We’ll also take a look at the recent rebranding of Twitter to “X” by its new owner, Elon Musk. What does this mean for the future of text-based social media?

So, whether you’re a longtime fan of text-centered social media or if you’re just curious about this growing trend, read on for a fascinating look at the evolution of this unique form of digital communication.

The Emergence of Twitter

Before we dive into the world of Threads, let’s travel back in time to the birth of Twitter. Originally conceived as a microblogging platform, Twitter took the digital world by storm with its simple and concise approach to communication. Twitter was one of the first social media platforms to focus on text.

The platform was launched in 2006, and its original character limit was just 140 characters. This forced users to be concise and creative with their tweets, and it helped to create a unique form of digital communication.

Twitter quickly became popular, and it soon had millions of users around the world. The platform was used by celebrities, politicians, and everyday people to share their thoughts and ideas. It was also used to break news stories and to connect with people who shared your interests.

The Rise of Text-Centric Social Media

Twitter’s success paved the way for a new era of text-centered social media apps. With the rise of smartphones and the increasing need for quick and efficient communication, these platforms found their niche. From status updates to sharing thoughts and ideas, users flocked to text-centric apps to connect with like-minded individuals.

The success of Twitter inspired the development of other text-centered social media platforms. Other social media giants began to incorporate similar features, acknowledging the significance of text-based communication. Tumblr was launched in 2007, and it quickly became popular with users who wanted to share their thoughts and feelings in a more creative way. The platform allowed users to post text, images, and videos, and it also featured a variety of customizable themes.

In 2012, Instagram launched its own text-based feature called Stories. Stories allowed users to share photos and videos that disappeared after 24 hours. This feature was a huge success, and it helped to make Instagram even more popular. Eventually, Instagram – which is known primarily for its visual content – also decided to venture into this territory by introducing “Threads”.

Introducing Threads by Instagram

Instagram introduced Threads, a text-based conversation app, on July 5, 2023.

On the surface, Threads bears resemblance to Twitter as both platforms provide a feed of text-based posts, allowing users to stay updated on current events and initiate discussions. Upon joining Threads, your feed will include accounts you follow and recommended content from creators, suggested by the Threads algorithm based on your interests.

With the capacity to compose threads of up to 500 characters and the option to incorporate photos, videos, and links, Threads becomes an effective means to communicate with your network and the global community. (Confused about the difference between Threads, threads, posts, and replies? Instagram has shared a helpful cheat sheet you can check out here!)

Also, if the name “Threads” rings a bell, it’s because Instagram previously introduced a product called Threads in 2019. Back then, it served as a “camera-first messaging app that fosters connections with close friends”. The latest version of Threads entirely replaces this earlier product.

Threads vs. Twitter: A Comparison. At first glance, Threads and Twitter share several similarities. Both applications center around facilitating conversations, where users can create and engage with concise text-based posts. And while images, videos, and links are heavily featured on both platforms, it’s the written content that’s the most important.

However, the key distinction between Threads and Twitter lies in their features. While Twitter entices users with additional perks through its Twitter Blue subscription service, Threads was introduced with a set of attractive features that are available to all users by default.

Here’s a comparison of the offerings provided by each app side-by-side.



Post Length

500 characters

280 characters*





5 minutes

2 minutes, 20 seconds*







Edit Posts



Delete Posts



Direct Messaging






Trending Stories



Limits how many posts users can read per day



*Unless users are subscribed to Twitter Blue

The decision for Instagram to enter the text-based communication space may seem surprising to a lot of people, considering its photo-centric nature. But, this move just demonstrates a deeper understanding of the evolving social media landscape and the need to cater to diverse communication preferences.

User Reactions and Feedback

So far, Threads has been met with mixed reactions from users. Some users love the app’s simplicity and focus on close relationships. On the other hand, some people have criticized the app for being too similar to the main Instagram app. But, despite the mixed reactions, Threads has been downloaded by millions of users. The app has also been praised by some privacy experts for its focus on close relationships.

One notable aspect that people like is that blocked accounts from Instagram carry over seamlessly to Threads, which ensures that you won’t have to deal with unwanted interactions from those accounts when using the app. Moreover, the official Threads account has been impressively responsive to user suggestions, promptly addressing their requests for new and enhanced features.

When it comes to businesses, platforms like Twitter and Threads present exciting opportunities for brands that understand how to leverage them, especially now that text-centered social media platforms are continually gaining traction. Brands can tap into the intimate and personal nature of these platforms to build stronger connections with their audience.

However, along with opportunities come concerns. The potential challenge for both Twitter and Threads lies in striking the right balance between fostering meaningful interactions and preventing abuse or misinformation. Moderation and community guidelines play a crucial role in shaping a positive user experience.

The Future of Text-Centered Social Media

It is still too early to say what the future holds for text-centered social media. However, there are a number of factors that suggest that these platforms will continue to grow in popularity.

  • Text is still a very powerful form of communication. It’s easy to read and understand, and it can be used to convey a wide range of emotions.

  • Text-centered social media platforms are often more intimate and personal compared to other platforms. This is because they are designed for close relationships, and they allow users to share their thoughts and feelings in a more private way.

  • Text-centered social media platforms are typically more affordable than other platforms. This is because they don’t require users to pay for features like ads or live streaming.

In terms of its growth, the future of text-centered social media is full of potential innovations and trends. Here are a few of the things that we can expect to see in the years to come:

  • More personalized experiences. Text-centered social media platforms will become more personalized, as they collect more data about their users.

  • New features for communication. Text-centered social media platforms will continue to add new features to improve communication between users.

  • Enhanced privacy features. Text-centered social media platforms will become more focused on privacy.

  • Integration with other platforms. Text-centered social media platforms will become more integrated with other platforms, such as messaging apps and email.

  • The rise of AI-powered chatbots. AI-powered chatbots are becoming increasingly sophisticated, and they are already being used on some text-centered social media platforms. In the future, we can expect to see even more chatbots on these platforms.

  • The growth of ephemeral messaging. Ephemeral messaging is a type of messaging where messages are deleted after they have been read. This type of messaging is becoming increasingly popular, and it is already available on some text-centered social media platforms. In the future, we can expect to see even more ephemeral messaging platforms, and this type of messaging will become even more popular.

Final Thoughts

The evolution of text-centered social media has truly revolutionized digital communication. From the emergence of Twitter’s 140-character tweets to Instagram’s recent venture with Threads, these platforms have shaped the way we connect, share, and express ourselves online.

As we move forward, it’s important for these platforms to maintain a user-friendly and safe environment while embracing new technologies that enhance communication. The journey from tweets to Threads is an exciting one, and it will be fascinating to see how these text-centered social media apps will continue to evolve in the years to come. So, whether you prefer concise tweets or intimate threads, there’s a space for everyone in this evolving digital world. Happy connecting!

12 views0 comments


bottom of page