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How to Design a Landing Page That Drives Sales

So, how do you design a landing page that drives sales?

If you find it a struggle to convert your website, visitors, into actual paying customers, then you might see it as a sign to give your landing page a makeover. Picture your favorite shop with all the attractive façade when you pass by. It so captivated your attention that you ended up going in and purchasing something. Yes, that’s exactly the idea!

A well-designed landing page, much like the entrance or façade of a physical store, can make all the difference in driving sales and growing your business. Is there really anything you can do to design a landing page that will convert your website, visitors, into actual paying clients?

Landing page displayed on an iMac computer on a desk with white flowers in a vase to the left, and a cream toned palm leave in a vase to the right

In this blog, we'll explore the key elements of a successful landing page and provide tips and tricks for creating a page that engages visitors and drives conversions. Get ready to take your online sales to the next level!

Let’s get going in 3, 2, 1…

Start with a clear goal.

Defining a clear goal for your landing page is essential for its success. Without a clear goal, you risk confusing your visitors and losing their attention before they even have a chance to convert.

To start a goal, consider these:

  • Think about what action you want your visitors to take when they land on your page. Is it to make a purchase? Sign up for a newsletter. Request a demo?

  • Whatever action the customer wants to make, ensure that you make it the primary focus of your landing page.

Once you have defined your goal, you can start designing your page with that specific objective in mind. This means that every element on your page, from the headline to the call-to-action button, should be optimized to encourage visitors to take the desired action.

Landing page example of a clear headline

Craft a compelling headline.

Your landing page's headline is the first impression your visitors will have of your offer. Because of that, it plays a crucial role in grabbing your potential client’s attention and encouraging them to stay on your page. A compelling headline is essential for increasing your landing page's effectiveness and driving sales.

To craft a compelling headline, start by identifying the primary benefit of your offer. You may work around these questions:

  • What pain point is your product or service offer resolving?

  • How does your product or service make your clients’ lives easier?

  • How can you communicate the problem-solution approach that clearly communicates the value proposition of your offer?

Make sure your headline is easy to read, which brings us to the next point.

Use high-quality visuals.

Your landing page must ideally stand out from the rest of the page. For this reason, the visuals you put on the page must also be of high quality and plays with the eyes.

To achieve this, ensure that your landing page is using contrasting colors, larger font sizes, or bold formatting to make it visually appealing and attention-grabbing. You may also want to put in a subheadline to provide additional context or reinforce the main message of your headline.

Keep in mind: images and videos can help illustrate the benefits of your offer and make your landing page more engaging. If you use high-quality visuals that are relevant to your product or service, you help reinforce your message.

Landing page example on an iMac computer

Keep it simple.

Another essential aspect of designing a landing page is simplicity. This may sound (or read) obvious, but this also tends to be overlooked. The rule of thumb is that less is more.

When crafting the messages on your landing page copy, put yourself in the shoes of your visitors. You would not want to feel overwhelmed by the barrage of information or texts you see on the page. You would not want to feel confused with the many options available.

Keep the landing page content simple enough by focusing on one main offer and a single call-to-action (CTA) that clearly tells visitors what to do next.

Make it easy to take action.

Speaking of CTA, this is the final step that converts your visitors into customers. In most landing pages, the CTA is found as a button that visitors could easily tap on to take the desired action.

For that reason, your CTA should be easy to find and stand out from the rest of the page. Use clear, concise language that tells visitors exactly what they'll get by clicking the button. When your visitors find it easy to take action, this convenience would be a huge step for the success of your landing page.

Landing Page Example - Optimized For Mobile - iPhone Displaying IDEN's Landing Page

Optimize for mobile.

How often do you use your mobile phone over your laptop or even iPad? If you reach out to your mobile devices as though these are the extension of your hands, then you see the necessity of optimizing our business tools and strategies for mobile.

More and more people are accessing the internet on mobile devices, so it's essential to design your landing page with mobile in mind. Ensure that your website page responds correctly and loads quickly on mobile devices.

Use social proof.

Who doesn’t love great testimonials, right? On your landing page, you would want to achieve the right appeal so that others are already utilizing your product or service and so they can, too! That is exactly what social proof achieves.

Adding customer testimonials, reviews, or trust badges can help build trust and credibility with your website visitors. Use social proof to reassure visitors that your offer is high-quality and worth their time and money.

Bear in mind, however, that when you use social proof on your landing page, it's important to ensure that it's authentic and relevant to your offer. Don't use fake reviews or testimonials. Make sure that the social proof you choose is aligned with your brand and messaging.

Test and iterate.

Even the best-designed landing pages can always be improved. Use A/B testing to experiment with different elements and see which ones drive the most sales. But what is A/B testing, you might ask?

A/B focuses on creating two different versions of your landing page (A and B), with one element changed between them (such as the headline, CTA, or image). You then split your traffic between the two pages and track which one performs better.

It's important to maintain that implementing A/B testing requires careful planning and analysis to be effective. You should only test one element at a time to ensure that you're accurately measuring the impact of that change. If you need expert help in that matter, don’t hesitate to reach out for one and consider it as a crucial business investment.

Looking to strategize your landing page and begin attracting your core audience?

Book your VIP day and get personalized, one-on-one coaching to design a landing page that drives sales! During our VIP day, we'll work together to identify the key elements of a high-converting landing page, create compelling copy and design elements, and develop a strategy to drive traffic and boost conversions. Don't miss out on this exclusive opportunity to get expert guidance and take your business to the next level. Get started here!

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