Is Facebook Still Worth It? A Small Business Guide to Facebook Marketing in 2025

If you're still wondering whether Facebook is "dead," let me save you some time: it's very much alive — if you know how to use it right.

In fact, Facebook marketing has been a major part of my strategy this year. I'm pulling in consistent leads, growing my email list weekly, and monetizing the platform to the tune of $2K+ a month. And no, I'm not spending hours on ads or obsessing over my business page.

Instead, I'm leaning into my personal brand — and that's exactly what you need to be doing if you want Facebook to work for you in 2025.

Let's dive into the real talk you won't hear from "experts" still stuck in 2017.

Why Your Personal Profile Beats Your Business Page (and Always Has)

Once upon a time, you could post on your business page and maybe 10% of your audience would actually see it.

Today? It's a ghost town unless you're paying to play.

Here’s why focusing on your personal profile for  Facebook  marketing is the smarter move:

• The algorithm favors people over brands. Facebook prioritizes "people you know" content — not "pages you follow."

• Trust is built faster. People connect with people, not logos.

• You can still sell without being spammy. When you show up authentically, offer value, and sprinkle in your offers, selling feels natural.

  
  

When you post from your personal profile, you’re slipping into your audience’s daily scroll naturally — not feeling like an ad popping up between baby photos and vacation posts.

Personal Branding Tip: Think of your personal profile like "the front porch" to your business. It's casual, it's inviting, but it's clear you have something valuable inside. You're not yelling from a billboard; you're having a coffee on the porch and inviting people into a real conversation.

How to Polish Your Personal Profile for Business Without Being Cringe:

• Use a professional but approachable profile photo.

• Optimize your bio: Make it clear what you do and who you help.

• Share a mix of personal and professional content — people want the real you.

• Feature a pinned post with an easy CTA (freebie, guide, link to book a call).

  
  

How to Monetize Your Personal Profile (Without Annoying Everyone)

Here’s the simple Facebook marketing flow I’ve used (and you can, too):

1. Post with purpose. Share stories, wins, tips, and questions that speak to your ideal client's frustrations and goals.

2. Invite engagement. End posts with simple calls to action: "Comment below," "Message me if you want info," etc.

3. Funnel to your email list. Offer free resources, workshops, or lead magnets — and collect emails.

4. Offer help when appropriate. When someone raises their hand? Move them into a conversation, not a sales pitch.

   
   

Example: Last month, I posted a story about a client win. I asked a simple question at the end: "Curious what shifted for her? DM me the word 'READY.'" That one post brought in 30+ new conversations, 17 new email subscribers, and 2 new clients.

No paid ads. No complicated funnels. Just showing up consistently and making it easy for people to take the next step.

Hot Tip: If you’re worried about "bothering" your friends and family, remember: the right people will be interested. The wrong people can scroll by. Your job is to show up for the people who need you — not hide because of the ones who don't.

Don't Sleep on Facebook Groups

Here's the deal: while Instagram and TikTok focus on 'broadcasting,' Facebook marketing still shines for true community building.

Click to Access A Step-by-Step Guide on How To Set Up Your Facebook Group

Why Facebook Groups Still Matter:

• Built-in discoverability. People can find groups by topic, location, and interest.

• High engagement features. Polls, events, guides, tags, challenges — tools that make interaction easy.

• Authority positioning. When you create or lead a group, you're instantly seen as the "go-to" person.

• Local and expanded reach. Whether you're targeting a local audience or niche communities worldwide, Facebook Groups give you options.

  
  

Real Talk: Some of my highest-converting connections have come from Facebook Groups. Not from pitching — from participating. I answer questions, offer insights, and stay top of mind without pushing an agenda. Eventually, the DMs come naturally.

Ways to Leverage Groups:

• Host a free 5-day challenge as part of your Facebook marketing inside your group.

• Run mini-trainings or Q&A sessions.

• Share behind-the-scenes of your business journey.

• Collaborate with other group leaders for cross-promotion.

  
  

And if you’re thinking, "But aren’t groups dying too?" — Nope. Facebook is still investing in Group features like subgroups, mentorship programs, and better moderation tools because they know groups keep people on the platform longer. Follow the investment.

What About Business Pages? Are They Useless?

Not completely — but don't make them your main strategy.

Here's how to use business pages wisely in 2025:

• Credibility hub. Think of it like your "digital business card." Keep it polished and updated.

• Run targeted ads (if needed). Pages are still required if you want to run paid advertising.

• Repurpose content. Cross-post valuable content there occasionally to stay active.

  
  

If you’re running ads to a webinar, offer, or free resource, your business page is the necessary backbone. But if you're looking for organic growth? Your personal brand is where you’ll win every single time.

Bonus Tip: The Power of Messenger

Smart Facebook marketing today isn’t just about posting — it’s about creating deeper, personal experiences like Messenger conversations.

Messenger marketing is personal, instant, and powerful. Whether you're following up with someone who commented on a post or delivering a freebie through an automated sequence, Messenger allows you to:

• Build deeper relationships faster.

• Answer questions in real-time.

• Move leads onto calls or email lists naturally.

  
  

Just keep it personal. No one wants a copy-pasted sales pitch in their inbox.

Pro Move: Use ManyChat or another Messenger automation tool to deliver lead magnets automatically when someone comments a specific word on your post. It’s simple, effective, and feels personal — not pushy.

The Bottom Line

Facebook isn't dead — lazy marketing is.

When you use your personal profile strategically for Facebook marketing — to build trust, create conversations, and funnel people into deeper relationships (like email lists or groups), Facebook becomes a high-converting, low-cost, community-driven marketing machine.

You just have to show up differently.

If you're ready to stop guessing and start using Facebook in a way that actually moves your business forward, you don't have to do it alone. Let's chat about building a strategy that fits you — and gets results.

Because here's the truth: The platform isn't dying. It's evolving. The question is — are you?